Serbia's affiliate marketing landscape in 2026 continues to grow, with an average commission rate of 12.5%, incentivizing affiliates to promote local and international brands. The sector benefits from increasing digital literacy and e-commerce adoption, leading to a rise in active marketers reaching approximately 45,000. The total revenue from e-commerce driven by affiliate channels has surpassed €2.3 billion, indicating a robust digital economy.
Investment in digital advertising has surged to €180 million, reflecting Serbia’s commitment to expanding its online marketing ecosystem. With around 35% of online businesses engaging in affiliate marketing, the sector is poised for further expansion. Continued growth is expected as more companies recognize the cost-effectiveness and ROI of affiliate strategies in Serbia’s evolving digital marketplace.