By 2026, Senegal's affiliate marketing landscape has expanded significantly, with around 45,000 active marketers generating approximately USD 65 million in revenue. The growth is driven by increased internet penetration and smartphone usage, enabling more local businesses to leverage affiliate networks. The average commission rate of 12% reflects competitive offers among local and international networks, fostering a vibrant digital economy.
E-commerce sales linked to affiliate marketing now reach USD 120 million, underscoring the sector's role in digital commerce. Leading networks hold about 35% of the market share, highlighting a competitive environment with emerging players. As digital engagement deepens, Senegalese marketers are expected to innovate further, boosting overall economic activity and online consumer trust in 2026.