In 2026, Senegal's social commerce conversion rate has risen to approximately 4.8%, reflecting increased trust and platform optimization. The number of active users engaging in social commerce has grown to 3.2 million, driven by widespread mobile adoption and expanding internet access. The average transaction value remains modest but shows signs of growth as consumers become more comfortable making online purchases via social platforms.
Revenue from social commerce has reached around 116 million USD, highlighting the sector's expanding economic impact. The high mobile penetration rate at 78% facilitates frequent social commerce activity, emphasizing the importance of mobile-friendly platforms. Continued improvements in digital infrastructure and payment solutions are expected to further boost conversion rates and overall sales in the coming years.