In 2026, Senegal's PPC landscape continues to grow, with a conversion rate of 4.8%, reflecting increased ad relevance and targeted marketing. Digital ad spending has reached approximately USD 150 million, driven by rising internet penetration and mobile usage. The average CPC remains affordable at USD 0.35, making paid search campaigns accessible for local businesses aiming to expand their reach.
Most PPC engagement occurs on mobile devices, accounting for 72% of interactions, highlighting the importance of mobile-optimized ads. As digital advertising matures in Senegal, companies are investing more in targeted campaigns, which are proving effective in converting audiences and improving ROI. The expanding digital ecosystem offers significant opportunities for both local and international advertisers.