Senegal's digital advertising market is projected to reach approximately $85 million in 2026, driven by increasing mobile usage and internet penetration. Despite rapid growth, ad fraud remains a concern, with an estimated 10% of impressions being fraudulent, leading to significant financial losses for advertisers and publishers alike.
The rise in mobile digital advertising, now accounting for over 78% of ad spend, reflects Senegal's expanding digital infrastructure and smartphone adoption. Addressing ad fraud through improved verification techniques will be crucial for sustaining growth and ensuring trustworthy digital marketing practices in the country.