In Senegal, the average cookie duration for affiliate marketing stands at 30 days in 2026, reflecting a balance between user engagement and advertiser needs. The affiliate marketing sector has expanded to USD 45 million, driven by increased digital adoption and mobile internet access. With over 3,200 active affiliates, the market demonstrates significant growth potential, especially in e-commerce and financial services sectors.
Conversion rates have improved to approximately 4.8%, indicating more targeted and effective campaigns. Digital advertising expenditure continues to rise by around 12.5% annually, emphasizing the country's growing online economy. These trends suggest a maturing affiliate marketing ecosystem, poised for further expansion as internet penetration and digital literacy increase across Senegal.