In 2026, only about 12% of businesses in Sao Tome and Principe have adopted workflow automation, reflecting early-stage digital transformation efforts. However, the 35% annual growth rate shows increasing interest in automating marketing processes, driven by cost savings and efficiency gains. Companies leveraging automation report an average ROI of 150%, indicating strong potential for future adoption.
The integration of automation tools has grown to around 150 companies, with those using automation saving approximately 25 staff hours monthly. This trend suggests a gradual shift toward digital maturity in the country's business landscape, especially in marketing strategies. Continued investments in automation could significantly boost productivity and competitiveness in Sao Tome and Principe's economy.