Social Media Statistics in Sao Tome and Principe (2026)

In 2026, Sao Tome and Principe has approximately 75,000 social media users, representing about 35% of its population. The increasing adoption of smartphones and affordable data plans has driven higher engagement, with most users spending nearly two hours daily on social platforms. This growing digital presence offers significant opportunities for local businesses to target consumers through tailored marketing campaigns and influencer collaborations.

The rise in social media usage correlates with a surge in advertising investments, reaching an estimated USD 2.5 million in 2026. Mobile accessibility remains dominant, with 68% of users accessing platforms via smartphones. As digital literacy and internet infrastructure improve, Sao Tome and Principe is poised to see continued growth in online marketing and social commerce, further integrating digital channels into daily life.