Social Commerce Statistics in São Tomé and Príncipe (2026)

By 2026, social commerce has become a vital part of São Tomé and Príncipe's digital economy, with a market size estimated at $5.2 million. The average return rate of 12.5% indicates moderate consumer confidence and efficient return policies, fostering trust among users. The growing user base of over 45,000 reflects increased mobile penetration and social media engagement, fueling e-commerce growth.

The average order value remains around $48, signaling affordability and local purchasing trends. With a return resolution rate of 78%, platforms are improving customer satisfaction and operational efficiency. These statistics demonstrate São Tomé and Príncipe's evolving digital landscape, where social commerce is shaping retail and consumer habits in a developing economy.