Social Commerce Statistics in Sao Tome and Principe (2026)

In 2026, Sao Tome and Principe has seen significant growth in social commerce, with 250,000 users engaging actively across platforms. Digital payment adoption continues to rise, reaching 65%, reflecting increased trust and infrastructure development. The average transaction value of USD 35 indicates a growing consumer confidence in online payments, driven by improved internet access and mobile penetration.

The social commerce market now accounts for 12% of total retail sales, showcasing its expanding role in the economy. Younger demographics and small businesses are especially prominent in this digital shift, leveraging social platforms for sales and marketing. Continued investments in digital infrastructure are expected to further boost this sector, making social commerce a key component of Sao Tome and Principe's retail landscape.