Social Commerce Statistics in Sao Tome and Principe (2026)

By 2026, Sao Tome and Principe's social commerce conversion rate is projected to reach 4.2%, reflecting growing digital engagement. With approximately 350,000 social media users, local businesses increasingly leverage social platforms for sales, contributing to an estimated USD 15 million in revenue. The average transaction value stands at USD 45, indicating a healthy e-commerce environment driven by mobile usage, which accounts for 68% of social commerce activities.

The country's digital infrastructure continues to improve, fostering greater online shopping convenience. As social media becomes more integrated into daily life, businesses are expected to optimize their social commerce strategies further. This growth signifies Sao Tome and Principe’s transition toward a more digital economy, with social commerce playing a vital role in expanding local market access and consumer spending.