In 2026, Sao Tome and Principe has seen a steady rise in Shopify store count, reaching approximately 150 active shops. The average monthly revenue per store has grown to around 4,500 USD, reflecting increased consumer trust and digital literacy. The total e-commerce market is valued at about 6 million USD, indicating expanding online commerce activity. Local businesses are increasingly adopting website builders, with a market share of 35%, fostering digital transformation.
Digital payment adoption has surged to 70%, supporting smoother online transactions and boosting e-commerce growth. The country's improving internet infrastructure and mobile penetration are key drivers for these trends. Small and medium enterprises are leveraging Shopify and other CMS platforms to reach broader markets, fostering economic diversification and digital inclusion. Continued investment in digital skills and infrastructure is expected to sustain this growth trajectory.