Pinterest Shopping and Social Commerce Statistics in Sao Tome and Principe (2026)

Pinterest continues to grow rapidly in Sao Tome and Principe, with an estimated 45,300 active users in 2026. The platform has become a key channel for social commerce, leveraging local businesses and artisans to reach new audiences. Monthly sessions are high at 15 million, reflecting strong engagement among users who frequently browse and shop via Pinterest.

Social commerce revenue is projected at around $1.2 million, fueled by a 28% engagement rate in shopping activities. The user base is expanding at about 12% annually, indicating increasing digital adoption and interest in visual discovery platforms. This trend supports local entrepreneurs and aligns with global shifts toward social-driven e-commerce in emerging markets.