In 2026, Sao Tome and Principe has seen a significant boost in content marketing performance, with an ROI of 8.5 times the investment. The high engagement rate of 72% indicates increased consumption of long-form content among the local internet users, driven by improved digital infrastructure and rising mobile device usage. Social media platforms continue to be vital channels for content dissemination, generating over 3.2 million interactions this year.
The average session duration of over four minutes highlights a growing preference for in-depth content, while mobile devices account for 65% of access, emphasizing the importance of mobile-optimized content strategies. As internet penetration deepens, local businesses and organizations are increasingly leveraging long-form content to educate, inform, and engage their audiences effectively in Sao Tome and Principe.