By 2026, Sao Tome and Principe has seen a steady increase in the adoption of email automation, reaching 35% among local businesses. This growth reflects a broader digital transformation and the need for more personalized marketing strategies. The average ROI of €250 per campaign highlights the effectiveness of targeted email marketing efforts in this emerging digital economy.
Mobile engagement remains dominant, with 68% of emails being opened on smartphones, emphasizing the importance of mobile-optimized content. Despite moderate open rates of 22%, the growth in subscriber lists and automation adoption indicates increasing sophistication in digital marketing practices across the country.