Sao Tome and Principe has seen significant growth in internet penetration, reaching 58% in 2026, driven by increased mobile device usage and improved infrastructure. The rise in cross-device tracking adoption indicates businesses are leveraging data to enhance targeted marketing strategies, with 43% implementing such solutions. This digital shift reflects the country's expanding online ecosystem and the growing importance of data-driven decision making.
Average daily screen time has increased to over four hours, signaling higher engagement levels among users. Digital advertising spend has also grown, reaching SST 8 million, or approximately $75,000, highlighting the country's expanding digital economy. As internet access continues to improve, Sao Tome and Principe is gradually aligning with regional digital trends, fostering local innovation and e-commerce growth.