Influencer Marketing Statistics in Sao Tome and Principe (2026)

In 2026, Sao Tome and Principe shows a steady growth in influencer marketing, with over 1,200 active influencers. Brands are allocating significant budgets, averaging around 150 million Dobra (approximately US$1.3 million), to reach local audiences effectively. The high engagement rate of nearly 4.8% demonstrates the strong influence of digital personalities on consumer purchasing decisions.

The increasing trust in influencers, with 72% of consumers valuing their recommendations, indicates a mature digital marketing environment. More brands are integrating influencer collaborations into their marketing mix, which helps local businesses expand their reach and boost sales. As digital adoption accelerates, influencer marketing is expected to remain a vital strategy for Sao Tome and Principe’s brands in 2026.