Sao Tome and Principe's digital landscape has seen significant growth, with 85,000 internet users representing a substantial portion of the population. Mobile internet access continues to expand, reaching a penetration rate of 78%, which supports increased online engagement and e-commerce activities. The average user now visits websites more frequently, with an average of 4.2 visits per day, indicating higher user engagement levels.
Digital advertising expenditure has risen to USD 2.8 million, reflecting growing confidence in online marketing channels. E-commerce transactions have also surged, reaching 45,000, driven by improved internet infrastructure and mobile device usage. This growth highlights the country's increasing integration of digital services, emphasizing the importance of compliance with web analytics standards to ensure data privacy and accurate measurement.