In 2026, Sao Tome and Principe has seen significant growth in mobile internet usage, with 72% of the population now connected. Affiliate marketing continues to thrive, with nearly half of all web traffic coming from mobile affiliate links, reflecting increased smartphone adoption and digital engagement. The average revenue per user remains modest but steady, indicating expanding monetization opportunities for local marketers.
The rise in active affiliate marketers, now numbering over 12,000, highlights the country's growing digital economy. Despite a relatively moderate conversion rate of 3.8%, ongoing improvements in mobile infrastructure and marketing strategies are expected to boost overall performance. This trend underscores Sao Tome and Principe's emerging role in regional digital commerce and affiliate marketing platforms.