E-commerce Statistics in San Marino (2026)

San Marino's subscription e-commerce market has seen steady growth in 2026, with revenues reaching €45 million. The increase is driven by a small but affluent consumer base increasingly adopting subscription services for digital media, beauty, and food delivery. The average spend per user remains high at €3,750, reflecting the country's high-income levels and digital engagement.

The market growth rate of 12% indicates a resilient sector, with nearly a third of the total e-commerce revenue coming from subscription services. Consumers value convenience and personalized experiences, which boosts retention and recurring revenue for providers. As digital infrastructure improves, the subscription e-commerce landscape in San Marino is expected to expand further.