USD 80 million
Total e-commerce revenue
Samoa's e-commerce market size in 2026.
35%
Online shopper penetration
Percentage of Samoan population shopping online in 2026.
120,000
Subscription e-commerce users
Number of active subscription e-commerce users in Samoa.
USD 45
Average order value
Average spend per subscription order.
60%
Mobile commerce share
Proportion of e-commerce transactions via mobile devices.
By 2026, Samoa's e-commerce sector has experienced significant growth, with revenues reaching approximately USD 80 million. The increasing smartphone penetration and improved internet connectivity have facilitated higher online shopping activity, especially in subscription-based services like digital content and household products. The market's expansion reflects rising consumer trust and digital literacy across the islands.
Subscription e-commerce remains a vital component, with around 120,000 active users, representing roughly 35% of the population. The average order value continues to grow, driven by diverse offerings and convenient delivery options. Mobile commerce dominates transactions, emphasizing the importance of mobile-friendly platforms for businesses aiming to capture this expanding market segment.
Frequently Asked Questions
What are the most popular subscription e-commerce categories in Samoa?
Digital content, household essentials, and personal care products are leading categories in Samoa's subscription e-commerce market.
How has mobile commerce impacted online shopping in Samoa?
Mobile commerce has significantly increased, accounting for 60% of transactions, due to widespread smartphone use and improved mobile internet access.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.