Samoa's e-commerce sector has seen significant growth, with approximately 1,200 active Shopify stores in 2026. The average monthly revenue per store has increased to USD 3,500, reflecting increased consumer engagement and digital adoption. Local businesses are increasingly relying on Shopify for online sales, indicating a shift toward digital commerce despite the country's small population and remote location.
Mobile usage remains dominant, with 78% of website traffic coming from smartphones. The CMS landscape is primarily led by Shopify, followed by WordPress and Wix, demonstrating a diversified but Shopify-centric digital ecosystem. Overall, Samoa's e-commerce revenue is estimated at USD 4.2 million, showing promising growth potential for local entrepreneurs and international brands entering the market.