2.8%
Average Conversion Rate
Samoa's e-commerce checkout conversion rate in 2026
65%
Abandoned Cart Rate
Percentage of carts abandoned during checkout process
72%
Mobile Checkout Usage
Share of users completing checkout via mobile devices
4 minutes 30 seconds
Average Checkout Time
Average time spent on checkout process
78/100
Customer Satisfaction Score
User satisfaction with online checkout experience
In 2026, Samoa's e-commerce sector has seen a gradual increase in checkout conversion rates, reaching 2.8%. The high abandoned cart rate of 65% indicates room for improvement in UX and payment options. Mobile devices dominate the checkout process, accounting for 72%, emphasizing the importance of mobile-optimized checkout flows.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.