Samoa's internet penetration has reached approximately 72% in 2026, reflecting increased connectivity and digital adoption across urban and rural areas. Mobile internet usage dominates, accounting for about 85% of users, driven by affordable smartphones and improved network infrastructure. Web engagement remains moderate, with users spending around 4.5 minutes daily on websites, indicating growing online activity and digital literacy.
Digital advertising revenue in Samoa is projected to hit USD 12 million, supported by expanding online businesses and marketing efforts. E-commerce continues to grow rapidly, with sales reaching USD 45 million, showcasing increased trust and digital payment adoption. These trends suggest a maturing digital economy that is enhancing business opportunities and consumer engagement in Samoa.