Samoa's affiliate marketing sector is experiencing steady growth, with a traffic share reaching 35% in 2026. The increase reflects improved internet penetration and the rising popularity of online shopping among locals. Digital advertising revenue has climbed to approximately US$12 million, driven by local businesses leveraging affiliate programs to expand their reach. The sector's expansion indicates a shift towards more performance-based marketing strategies in Samoa's digital economy.
Mobile devices dominate affiliate traffic, accounting for 60%, highlighting the importance of mobile-friendly content and campaigns. With over 2,150 active affiliate marketers, Samoa's online marketing ecosystem is becoming more sophisticated. E-commerce sales via affiliate links, estimated at US$45 million, demonstrate the sector's significant contribution to the country's retail growth. Continued investment in digital infrastructure is expected to sustain this momentum into the coming years.