By 2026, Samoa's digital advertising market is expected to reach approximately $12 million USD, driven by increasing mobile and internet penetration. The shift from traditional to digital media reflects growing local business investments and consumer engagement online, especially via mobile devices.
The digital ad market share is projected to be 35%, showing significant growth compared to previous years. Small and medium enterprises are leading this transformation, with an average annual ad spend of $48,000 USD per business, highlighting the expanding digital economy in Samoa. Mobile advertising continues to dominate, accounting for most digital ad spend.