Saint Lucia's social commerce sector continues to grow steadily, with an expected return rate of 8.5% in 2026. The total sales are projected to reach USD 45 million, driven by increased mobile device usage and social media engagement. Consumers tend to spend an average of USD 120 per transaction, indicating healthy purchasing activity across platforms like Instagram and Facebook.
The number of active social shoppers is estimated at 150,000, reflecting widespread adoption of social commerce. Businesses are leveraging targeted marketing strategies to capitalize on this trend, improving sales conversion rates. While returns remain relatively low, ongoing improvements in customer service and dispute resolution are expected to further reduce return rates in the coming years.