The number of Wix users in Rwanda has grown significantly, reaching 45,000 active accounts in 2026. This reflects increasing digital adoption and entrepreneurship within the country, especially among small and medium-sized enterprises. The surge in new website creations, totaling 12,500, demonstrates a shift toward online presence as businesses seek digital growth opportunities.
Mobile traffic dominates website visits at 78%, emphasizing the importance of mobile-optimized websites for Rwandan businesses. The average revenue per website has increased to $4,200 annually, indicating growing monetization and engagement. The online business sector continues to expand at an 18% rate, driven by improved internet infrastructure and digital literacy efforts.