Russia's e-commerce sector shows robust growth, with over 85,000 active Shopify stores in 2026, reflecting increasing digital entrepreneurship. The average store earns around ₽12.3 million annually, indicating strong revenue potential for online retailers. The dominance of Shopify, combined with other CMS platforms like WooCommerce and Wix, demonstrates diverse digital infrastructure adoption across sectors.
Mobile commerce continues to surge, accounting for 72% of online transactions, emphasizing the importance of mobile-friendly website design. The widespread use of website builders and CMS platforms simplifies online store creation, enabling more small and medium enterprises to establish an online presence quickly. Overall, Russia's digital commerce landscape is increasingly competitive and technologically advanced.