Russia's search advertising market continues to expand rapidly, with a projected 45% share of the digital ad spend in 2026. PPC advertising remains a dominant channel, driven by increased smartphone usage and digital transformation efforts. The average CPC of 150 RUB reflects intensified competition among advertisers seeking targeted audience engagement.
The mobile segment accounts for a significant portion of ad revenue, totaling approximately 1.7 billion USD. As Russian consumers increasingly rely on mobile devices for search, advertisers are optimizing campaigns for mobile platforms. The overall growth underscores Russia's evolving digital landscape and the importance of search ads in marketing strategies.