In 2026, Russia's PPC advertising expenditure is projected to reach approximately $4.2 billion, reflecting continued growth driven by increased digital adoption and e-commerce expansion. Mobile PPC campaigns dominate the landscape, accounting for over half of total PPC spend, emphasizing the importance of mobile-optimized ads in reaching Russian consumers effectively.
The average CPC in Russia is estimated at 75 RUB, roughly $1.00 USD, with an average CTR of 4.8%, indicating a steady engagement rate. Marketers are allocating over half of their digital ad budgets to PPC, focusing on targeted, data-driven campaigns to maximize ROI amidst a competitive digital economy.