Automated Email Performance Statistics in Russia (2026)

In 2026, Russia's adoption of email marketing automation continues to grow, with 78% of businesses leveraging automated tools. The average open rate of 26.4% indicates improved targeting effectiveness, while an 8.2% CTR reflects increased engagement. Revenue from automated email campaigns has reached approximately RUB 4.2 billion, showcasing their importance in digital marketing strategies. Personalization remains a key focus, with 72% of emails tailored to individual preferences, boosting customer experience.

The digital maturity of Russia's marketing sector drives innovation in email automation. Businesses are investing more in AI-driven personalization and data analytics to refine their campaigns. As a result, email remains a vital channel for customer retention and sales, especially as global competition intensifies. Companies that embrace these trends are likely to see sustained growth, making automation a strategic priority in Russia's evolving digital landscape.