In 2026, Russia's affiliate marketing landscape continues to grow, with affiliate traffic accounting for 27.5% of total digital traffic. The surge is driven by increased consumer online activity and the expansion of e-commerce platforms. Digital ad revenue has reached RUB 1.2 trillion, underpinning the sector's significance in the country's economy. Mobile devices dominate affiliate traffic, with over 62%, reflecting Russia's rapid mobile internet adoption.
The e-commerce market in Russia is now valued at RUB 8.4 trillion, demonstrating robust growth. The affiliate marketing industry has expanded to approximately 150,000 active marketers, highlighting its maturity and importance for brands seeking digital engagement. These trends suggest a dynamic digital economy with continued opportunities for affiliate marketers and advertisers alike.