62%
Affiliate Mobile Share
Percentage of affiliate marketing traffic coming from mobile devices
RUB 480 billion (USD 6.2 billion)
Total Digital Advertising Spend
Total digital ad expenditure in Russia in 2026
RUB 1,200 (USD 15.50)
Average CPA (Cost Per Acquisition)
Average cost per acquisition in affiliate marketing campaigns
8.4%
Mobile Conversion Rate
Conversion rate for mobile affiliate marketing campaigns
RUB 290 billion (USD 3.75 billion)
Affiliate Revenue from Mobile Channels
Revenue generated through mobile affiliate marketing channels
Russia's digital advertising market continues its rapid expansion, with total spend reaching over RUB 480 billion in 2026. Affiliate marketing remains a crucial component, especially via mobile channels, which generate more than half of all affiliate revenue. Marketers are investing heavily in mobile-optimized strategies, aiming to capitalize on the growing digital consumer base and increasing mobile penetration across urban and rural areas.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.