$15 million
Total social media ad spend
Republic of Congo (2026)
1.2 million
Average ad reach per campaign
Social media campaigns in the country
150%
Digital advertising ROI
Return on investment from social media ads in 2026
2500
Number of active social media advertisers
Businesses utilizing social media marketing
Facebook
Most popular platform for ads
Dominant social media platform for advertising in ROC
The rising number of active social media advertisers, now around 2,500, reflects expanding digital marketing efforts across sectors. Small and medium enterprises are increasingly adopting social media to reach their target audiences, driven by the relatively low advertising costs and high engagement rates. As digital infrastructure develops, social media marketing is expected to play an even larger role in the country’s advertising ecosystem.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.