By 2026, social commerce in the Republic of Congo has seen rapid growth, with over 4.2 million active users. Revenue generated from social commerce platforms has reached approximately USD 320 million, reflecting increasing consumer trust and digital engagement. The average user conducts nearly four transactions monthly, indicating a strong shift toward social-based purchasing behaviors. Social media penetration continues to expand, fueling further e-commerce activity across the country.
Businesses are increasingly leveraging social platforms to reach Congolese consumers, with nearly half of all e-commerce sales coming from social channels. This trend highlights the importance of social trust and digital literacy in driving sales. As internet access improves, social commerce's role in the economy is expected to grow, supporting local entrepreneurs and expanding consumer options in the digital marketplace.