Social Commerce Statistics in Republic of Congo (2026)

In 2026, social commerce in the Republic of Congo exhibits a return rate of approximately 12.4%, reflecting moderate consumer satisfaction and logistical efficiency. The average transaction value stands at about 45,700 CFA Frs ($78), indicating growing consumer confidence and increasing purchasing power among online shoppers. Mobile devices dominate the shopping experience, accounting for 72% of sales, driven by expanding mobile internet access and affordable smartphones.

The social commerce user penetration has reached 38%, showcasing a significant shift towards online shopping facilitated by social media platforms like Facebook and WhatsApp. Return rates tend to be higher on Facebook at 14.8%, possibly due to the variety of sellers and less standardized processes. Overall, social commerce is becoming a vital part of retail in the country, with continued growth expected as digital infrastructure improves.