1.2 million
Social commerce users
Number of social commerce platform users in Congo
₣15,000 (USD 25)
Average transaction value
Average payment amount per social commerce transaction
65%
Mobile payment adoption rate
Percentage of users utilizing mobile payments for social commerce
78%
Digital payment security confidence
Users who trust social commerce payment security
18,450
Number of social commerce merchants
Active merchants accepting social commerce payments in Congo
By 2026, social commerce in the Republic of Congo has seen significant growth, with over 1.2 million users engaging in online transactions via social platforms. Mobile payments dominate, with 65% of users preferring mobile wallets and digital payment methods, reflecting increased digital literacy and smartphone penetration. The average transaction value remains modest but steadily rising, indicative of growing consumer confidence and expanding e-commerce activity.
Despite the rapid adoption, concerns about payment security still linger, though 78% of users express trust in digital transaction safety. The social commerce ecosystem continues to expand, with nearly 18,500 merchants now accepting digital payments, fostering a more inclusive digital economy and promoting financial inclusion across the country.
Frequently Asked Questions
What are the main social commerce platforms in Congo?
Popular platforms include Facebook Marketplace, WhatsApp Business, and local e-commerce sites integrated with social payment features.
How secure are social commerce payments in Congo?
Most users trust digital payment security, with 78% confidence, supported by local regulation and growing cybersecurity measures.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.