The social commerce landscape in the Republic of Congo is experiencing rapid growth, with a conversion rate of approximately 4.8% in 2026. Increasing internet access and smartphone usage are fueling consumer engagement on platforms like Facebook and WhatsApp, which are popular for shopping. The total revenue from social commerce is projected to reach around 12.5 billion Congolese francs, reflecting a significant shift toward digital purchasing behaviors among urban and rural populations.
Consumers in Congo are making more frequent and higher-value transactions through social media, with an average spend of about 10,417 francs per purchase. The expansion of digital infrastructure and mobile payment solutions is contributing to this trend. As social media penetration hits 58%, businesses are leveraging these platforms for targeted marketing, making social commerce a vital part of the country’s retail ecosystem in 2026.