By 2026, mobile penetration in the Republic of Congo has increased to 78%, reflecting widespread mobile device adoption. SMS marketing remains a vital channel, with about 65% of mobile users regularly receiving promotional messages. The high open rate of 87% indicates strong engagement, making SMS a cost-effective way to reach consumers. Mobile commerce is growing steadily, accounting for 22% of online sales, driven by increased smartphone use and improved digital infrastructure.
The average revenue per user has reached USD 18 per month, underscoring the expanding mobile economy. Businesses increasingly leverage SMS for direct marketing, customer engagement, and promotions. As digital literacy improves, marketers are adopting innovative strategies to capitalize on mobile channels. Overall, SMS marketing in Congo is poised for continued growth, supported by rising mobile access and consumer trust in digital communication.