The Republic of Congo has seen a notable increase in Shopify store numbers, reaching approximately 2,350 by 2026. This growth reflects rising e-commerce adoption driven by improved internet access and mobile device usage, with stores attracting around 15,200 visitors monthly on average. The total e-commerce revenue has surged to USD 45 million, indicating a vibrant digital economy with small to medium-sized enterprises leading the charge.
Most Congolese online retailers rely on Shopify's integrated CMS platform, simplifying store management for local entrepreneurs. Mobile commerce accounts for a significant 68% of transactions, emphasizing the importance of mobile-friendly websites. As digital maturity progresses, more businesses are adopting advanced website builders and payment solutions, fostering a robust e-commerce landscape in the country.