Pinterest Shopping and Social Commerce Statistics in Republic of Congo (2026)

By 2026, Pinterest has cemented its position as a key platform for social commerce in the Republic of Congo, with over 1.2 million active users engaging in shopping activities. The platform's visual discovery features have become essential for local consumers seeking fashion, home decor, and lifestyle products, driving an estimated USD 45 million in social commerce revenue. The average user spends about USD 37 annually on Pinterest shopping, reflecting growing confidence in online purchases.

The social commerce ecosystem on Pinterest continues to expand rapidly, with a 22% annual growth rate in shopping activity. More Congolese users are discovering new brands and products through visual inspiration, fueling local e-commerce growth. As digital literacy and internet access improve, Pinterest’s influence on shopping habits is expected to increase further, supporting small businesses and entrepreneurs across the country.