In 2026, the Republic of Congo's digital advertising market continues to grow, with total ad spend reaching approximately 45 million USD. Mobile advertising dominates the landscape, accounting for two-thirds of the total digital ad expenditure, driven by increased smartphone penetration. Social media remains a key platform, generating significant revenue and engagement, reflecting the country's shifting media consumption habits.
Despite the overall growth, digital advertising still represents just over a third of the total advertising market, indicating room for expansion. Small and medium enterprises are increasingly adopting digital campaigns, with around 12,000 campaigns initiated this year. This trend highlights a gradual shift towards digital channels as vital tools for business growth and consumer engagement in the Republic of Congo.