35%
Internet Penetration Rate
Percentage of the population with internet access in 2026
68 million
Mobile Device Usage
Number of mobile devices used in the country
4 minutes 20 seconds
Average Session Duration
Average time users spend per session on websites
65%
Data Collection from Cross-Device Tracking
Percentage of web traffic tracked across multiple devices
$150 million USD
Digital Advertising Revenue
Total revenue generated from digital ads in 2026
Digital advertising revenue has grown significantly, reaching $150 million USD, driven by increased online activity and improved analytics capabilities. Businesses are leveraging cross-device tracking data to tailor their campaigns, improving conversion rates. Despite challenges like infrastructure limitations, the country's digital ecosystem is gradually maturing, setting the stage for further growth in online commerce and analytics-driven marketing.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.