The Republic of Congo has seen steady growth in its digital advertising sector, with total spend reaching approximately $45 million in 2026. Affiliate marketing now accounts for over 22% of all online traffic, reflecting increasing engagement in digital channels. The rise in mobile device usage, at around 68%, supports this expansion, enabling more consumers to participate in online shopping and affiliate programs. This growth indicates a maturing digital economy with expanding opportunities for marketers.
E-commerce revenues are projected to hit $120 million, driven by improved infrastructure and smartphone adoption. The number of active affiliate marketers has risen to around 1,200, contributing significantly to online sales. As digital literacy improves, more businesses are leveraging affiliate marketing strategies to reach local audiences. Continued investments in internet infrastructure and mobile technology will further accelerate the country's digital commerce landscape, fostering sustainable economic growth.