In 2026, the Republic of Congo sees an average affiliate cookie duration of 30 days, supporting longer attribution windows for marketers. Digital marketing penetration has grown to 45%, driven by increased mobile internet access and improved infrastructure. E-commerce revenue continues to rise, reaching approximately USD 150 million, reflecting expanding online consumer activity and trust in digital platforms.
The growth in mobile internet users, now at 3.2 million, indicates a substantial digital adoption rate, contributing to the rise of affiliate marketing. Affiliate marketing accounts for about 12% of total digital advertising revenue, highlighting its importance in the country's evolving marketing landscape. Continued investments in digital infrastructure are expected to further boost these metrics in the coming years.