In 2026, the Republic of Congo's affiliate marketing industry has matured with an average commission rate of 12%, reflecting increased confidence among advertisers and affiliates. The total market value has reached approximately USD 45 million, driven by rising e-commerce activity and digital adoption. The number of active affiliates has grown to over 3,200, indicating a burgeoning digital entrepreneurial ecosystem.
Digital advertising spending has surged to USD 120 million, highlighting the country's growing online marketing efforts. E-commerce penetration remains modest at 7.5%, but affiliate marketing continues to play a crucial role in expanding online sales. As digital infrastructure improves, these figures are expected to rise further, fueling economic growth and digital engagement across the country.