Puerto Rico's digital advertising landscape continues to grow steadily, with video ads accounting for over 12 million USD in 2026. The increased internet penetration and smartphone usage have significantly boosted video marketing effectiveness, making it a key channel for local brands and international companies targeting Puerto Rican consumers. PPC advertising remains vital, with nearly 5 million USD spent on targeted search campaigns, reflecting a mature digital market.
Businesses in Puerto Rico are increasingly investing in digital channels, with 78% adopting digital advertising strategies. The average CPC remains competitive at around 1.35 USD, indicating a healthy demand for targeted advertising. As digital engagement deepens, advertisers are focusing more on personalized and video content to maximize ROI, solidifying Puerto Rico's position as a burgeoning digital marketing hub in the Caribbean.