In 2026, social commerce influencer sales in Puerto Rico are projected to reach $150 million, reflecting a steady growth driven by increasing social media adoption and influencer marketing. Mobile commerce accounts for 68% of all transactions, highlighting the importance of mobile-friendly platforms for local consumers. The rising number of active influencers, now totaling 12,500, indicates a vibrant digital ecosystem that continues to expand.
The engagement rate among Puerto Rican influencers remains strong at 4.2%, which supports higher conversion rates for brands. As social commerce matures, businesses are leveraging influencer collaborations more than ever, resulting in a more dynamic and competitive market. This trend is expected to sustain growth in the social commerce sector, making it a key component of Puerto Rico's digital economy.