In 2026, Puerto Rico's social commerce sector continues to grow, with a conversion rate of 3.8%, reflecting increasing user engagement and trust in social platforms. The average spend per buyer has risen to $152, indicating a more mature digital shopping environment. Mobile devices dominate transactions, accounting for 65%, emphasizing the importance of mobile-friendly platforms.
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The total social commerce revenue in Puerto Rico is projected to reach $420 million, driven by nearly 2.8 million active buyers. The digital economy's expansion is supported by widespread smartphone usage and improved internet infrastructure, making social commerce a vital component of retail and consumer behavior. Businesses are increasingly leveraging social media for targeted marketing and personalized shopping experiences, contributing to this upward trend.